Publishing AI characters. Revenue share, payouts, content rules.
At a glance
This Creator Agreement ("Agreement") is between Dyva, Inc. ("Dyva," "we," "us") and you ("Creator," "you"). It governs your participation in the Dyva Creator Program and Marketplace. This Agreement is part of the Dyva Terms of Service — if anything here conflicts with the main Terms, this Agreement wins for creator-specific matters.
Building on Dyva is a real opportunity. We take that seriously, and so should you. This document spells out what you can expect from us and what we expect from you.
Publishing and earning are two different bars, and it is worth being exact about which is which.
1.1 Publishing. Any Dyva account can create a character and publish it publicly. There is no application, no waitlist, and no approval queue to join — a published character goes through automated content review, which can hold it back, but that is moderation, not admission.
1.2 Earning. The earning side is gated. To see earnings, submit tax information, or request a payout you need a Creator or Pro plan — those endpoints are closed to Free and Plus accounts. A paid plan is therefore a condition of being paid, and any statement to the contrary elsewhere is wrong.
1.3 Everyone earning must also:
2.1 What You Can Publish. As a Creator, you can publish AI characters ("Dyvas") to the Marketplace — complete with custom personalities, system prompts, knowledge bases, scenes, voice configurations, avatar art, and any other creative assets you build. You can also publish scenes (interactive stories), comics, and other content types we make available.
2.2 Ownership. Your stuff is your stuff. You own your original content: Dyva configurations, system prompts, personality designs, knowledge base materials, artwork, and creative assets (collectively, "Creator Content"). Nothing in this Agreement transfers ownership of your Creator Content to Dyva. Period.
2.3 License to Dyva. By publishing to the Marketplace, you grant Dyva a worldwide, non-exclusive, royalty-free (subject to the revenue share below), sublicensable license to: (a) host, store, cache, and display your Creator Content; (b) let users interact with your published Dyvas and content; (c) use your character's name, tagline, avatar, and description for promotion and discovery; and (d) create technical representations needed for service operation (embeddings, vector indexes, analytics). This license lasts as long as your content is published on Dyva.
2.4 AI-Generated Output. When users interact with your Dyvas, the AI generates responses based on your configurations. You do not own the individual AI-generated outputs — those are generated in real time for each user session. You own the creative framework (your prompts, personality, knowledge base) that shapes those outputs.
2.5 Your Guarantees. You confirm that: (a) you have the right to publish this content and grant these licenses; (b) your Creator Content does not infringe anyone's intellectual property, privacy, or other rights; (c) it complies with the Acceptable Use Policy; and (d) you have all necessary permissions for any third-party materials you include (fonts, images, voice samples, reference data). If you use someone else's work, you need their permission. No exceptions.
3.1 The Split. Your share of Net Revenue is not a single number across every kind of sale, and we would rather say that plainly than print one figure and settle up on another.
The rate that applies to any specific payment is recorded on that earning and shown in the Creator Studio. If a figure there disagrees with a figure here, the recorded rate on the earning is the one that governs. Section 10 governs how these rates can change.
3.2 What Counts as Revenue. Revenue is a recorded, paid order attributable to your Creator Content — conversation passes, voice replies, digital unlocks, memberships, tips, and pay-per-view posts and messages.
Ordinary conversation is not itself a revenue event. Sparks are the daily allowance a person spends to talk to characters anywhere on the platform; spending them does not create a per-message payment to the character's creator. A character earns when someone buys something you have published. If that ever changes, it is a revenue-policy change under Section 10, with the notice that section requires.
3.3 Net Revenue. "Net Revenue" means gross revenue minus: (a) payment processing fees; (b) applicable taxes and legally required withholdings; and (c) refunds or chargebacks directly related to your content. Refunds and chargebacks are reversed against your earnings when they land, and a reversal can only ever consume the gross basis of the original sale — one sale cannot be clawed back twice.
3.4 Attribution. Revenue is attributed per order to the creator who owns the product that was bought. Each earning records the order it came from, the gross and net amounts, the processor fee, the share rate applied, and the revenue-policy version in force at that moment.
3.5 Reporting. Earnings, usage analytics, and per-order revenue breakdowns are in the Creator Studio dashboard, drawn from the same records used to compute a payout. There is no separate monthly emailed statement — the dashboard is the statement.
3.6 What Reporting Deliberately Does Not Show You. Your reporting is aggregate. When one of your characters reaches out to someone first, you can see that it happened, whether it was delivered, and whether it was opened. You cannot see the private material from that person's memory that prompted it, you cannot see which individual it went to, and there is no link from your dashboard into anyone's conversation. This is a limit on you, and it is not negotiable: the people talking to your characters are owed it, and asking us to widen it for analytics, verification, or any other reason will be refused.
4.1 Minimum Threshold. Payouts are available once your balance reaches $25.00. Balances below that roll over to the next payout period. We set this threshold to keep transaction costs reasonable for everyone.
4.2 Payouts Are Requested, Not Automatic. Money does not leave on a schedule of its own — you request a payout once your available balance clears the minimum, and the Creator Studio shows the next date a request will be processed. Available balance is net of adjustments, refunds, chargebacks, and anything already paid or already pending, so a request never double-pays. Only one payout can be pending at a time; if a previous request is still open, requesting again resumes that one rather than issuing a second transfer.
4.3 Payment Method. Payouts are processed through Stripe Connect, and Stripe Connect is currently the only method. You will need to set up and maintain a Connect account with accurate banking and identity details; Stripe performs its own identity and bank verification before it will pay out, and that verification is Stripe's, not ours. If a payment fails because your details are wrong or out of date, we will retry, but we are not responsible for delays caused by incorrect details.
4.4 Alternative Methods. We may offer additional payout methods later. We will notify Creators if that happens; until then, assume Stripe Connect.
4.5 Taxes. You are responsible for reporting and paying all taxes on your Creator earnings. We do not do your taxes for you.
What we do today: we collect your legal name, taxpayer identification number, and address, and we require you to certify that information before any payout — the system refuses the request until you have. Dyva does not itself issue you an annual tax form, so do not plan around one arriving from us; check your Stripe Connect account for anything Stripe issues, and keep your own record of what you were paid from the Creator Studio. Speak to a tax professional if you need to — this is real income and tax authorities treat it that way.
The Marketplace has standards. Beyond the Acceptable Use Policy (which always applies), Marketplace content must meet these requirements:
5.1 Quality Standards:
5.2 Prohibited Content:
5.3 Content Ratings. All Marketplace content must be correctly categorized and tagged with the appropriate content rating. Miscategorizing content to reach a wider audience will result in removal and may lead to account action.
6.1 How We Review. Publishing a character runs it through automated content review, which can hold it back from going public and flag it for a person to look at. Most submissions are never read by a human before they publish. All published content stays subject to moderation and to reports from other users, and we may review it at any time.
6.2 Approval and Rejection. We can approve, reject, or remove any Creator Content at our discretion. If we reject your submission, we will tell you why and give you a chance to fix it. Repeated low-quality submissions may result in slower review times.
6.3 Violations. If your content violates this Agreement, the AUP, or applicable law, we may: (a) remove it from the Marketplace immediately; (b) suspend revenue accrual on the affected content; (c) withhold pending payments during investigation; and/or (d) revoke your Creator Program participation entirely (see Section 7).
6.4 Appeals. You can appeal any moderation decision by contacting [email protected] within 30 days of the action. We will review the appeal and respond within 10 business days.
6.5 Ratings and Reviews. Users can rate your characters. Do not solicit, purchase, or manipulate ratings. We review ratings when something is reported or when a pattern is noticed; we do not run continuous automated fraud detection on them, so do not read a rating that has survived as one we have blessed. Manipulation of the rating system is grounds for removal and for termination.
7.1 By You. You can stop at any time: unpublish your content and downgrade your plan. Request your payout before you downgrade — the earnings and payout endpoints are gated to a Creator or Pro plan, so dropping below one closes the door you need to walk through. If you have a balance above the $25 minimum and tell us at [email protected], we will pay it out within 30 days of your departure.
7.2 By Dyva. We may revoke your Creator status immediately if: (a) you materially breach this Agreement or any Dyva policy; (b) your content receives repeated valid complaints, DMCA takedowns, or legal challenges; (c) your Dyva account is terminated under the Terms of Service; or (d) you engage in fraud, manipulation, or abuse of the Creator Program.
7.3 Program Discontinuation. If we ever discontinue the Creator Program entirely (we do not plan to, but life happens), we will give at least 60 days notice and pay out all accrued earnings.
7.4 What Happens After. Once termination takes effect: (a) the license you granted us in Section 2.3 ends; (b) we remove your content from the Marketplace within a reasonable timeframe; (c) you still get paid for pre-termination earnings above the minimum threshold. Sections 2.5, 3 (for pre-termination earnings), 4, 8, 9, and 10 survive termination.
You agree to defend and hold harmless Dyva, its officers, directors, employees, and contractors from any claims, damages, losses, liabilities, or expenses (including reasonable attorney's fees) arising from: (a) your Creator Content, including any claim that it infringes third-party rights; (b) your breach of this Agreement; (c) your violation of any applicable law; or (d) your use of the Creator Program in a way that harms Dyva or its users.
In plain terms: if something you publish causes legal problems, you are responsible for the fallout. We will give you prompt notice of any claim and reasonable cooperation in the defense.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, DYVA'S TOTAL LIABILITY UNDER THIS AGREEMENT IS CAPPED AT THE AMOUNTS ACTUALLY PAID TO YOU IN THE 12 MONTHS PRECEDING THE CLAIM. DYVA IS NOT LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS, LOST REVENUE, OR LOST BUSINESS OPPORTUNITIES, EVEN IF ADVISED OF THE POSSIBILITY.
This cap applies regardless of the legal theory — contract, tort, negligence, strict liability, or anything else. Some jurisdictions do not allow certain liability exclusions, so these limitations apply to the fullest extent permitted by your local law.
We may update this Agreement. When we do, we will give you at least 30 days notice via email and/or in-app notification before changes take effect. The updated version will be posted here with a new effective date.
If you keep participating in the Creator Program after the notice period, you accept the updated terms. If you disagree with the changes, terminate your participation before they take effect — we will pay out your accrued earnings as described in Section 7.1.
For material changes to the revenue share structure, we will provide at least 60 days notice.
Creator-specific questions: [email protected]
Legal matters: [email protected]
We read every email. For payout issues or Stripe Connect problems, include your Dyva username and the relevant transaction details so we can help faster.